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It’s different for everyone, but somewhere around $5-20 million in annual revenue or 25-100 employees, to meet the growth challenges of scaling, leadership needs to shift to a bigger business mentality and action.
Solution
Bigger business mentality and action shift.
Outcome
Leadership ready for scaling.
video key points
Presented by: Drew Pflaum
video transcript
When you are a small business with a team that can fit into one room, information flow is often simple and intuitive.
You – the business owner or manager – are usually at the heart of every decision, every action. However, when a business gets bigger this often changes.
As you grow from a small to medium-sized business, and eventually into a mid-market enterprise with substantial revenue and a team that numbers in the dozens, or even hundreds, the dynamic shifts. You find that being involved in every decision becomes not only impractical but a barrier to effective scaling.
Likewise, each member of your team can no longer have a comprehensive understanding, or play a role, in everything that’s happening in the business.
This pivotal moment necessitates a fundamental change in leadership mentality and skill. Further, across the business the structure of how work gets done, and improvements flow through the business, may need changing.
For instance, there is often a time where a layer of management needs to be transitioned into the business to allow it to effectively grow in profitable, strategic directions.
This means that some leaders reduce or eliminate their “doer” role. They no longer directly do the operational work, but instead ensure the work is done by others, to the requisite quality.
Letting go of doing work and being able to effectively delegate – trust and teach other people to produce great products and services – rarely comes naturally to people.
Now, it’s very important to recognise that this is a process which needs to evolve at an appropriate pace for the business. The creation of a dedicated management team needs to be carefully balanced with the financial capacity of the business.
Thrusting leaders and managers into unfamiliar roles without equipping them for success is a recipe for difficulty. As already stated, many are accustomed to being doers, and the shift to a role focused on delegation and, very importantly, finding the optimum balance between operational and strategic tasks can be challenging.
Awareness of these issues is the first step on the journey of scaling. Learning new skills, refining new roles, embedding scalable systems, crafting a consistent leadership approach, and moving away from tax-driven accounting are some of the other components of successful scaling.
Our webpage on Scaling a Business delves deeper into this transition, offering insights on how to navigate these changes effectively.
At the conclusion of the page, a spam-free Business Growth Diagnostic awaits. This tool provides a personalised assessment of your readiness to scale.
For help navigating the complexities of scaling a business with confidence and strategic business acumen, please look into booking a free Get To Know Each Other meeting over on the How We Get Started page.
One of your persistent barriers to business growth may be because you’re still using an operational structure built for a small business.
Solution
Get structuring right.
Outcome
Improved staff performance.
video key points
Presented by: Drew Pflaum
video transcript
What typically happens over time, is that as your business grows, you hire new people, create new positions and tweak your management team as-needed in the moment.
This works reasonably well when you are a small business, with the team being highly connected and quite a number of the team being a jack of all trades.
However, there comes a time when what worked as a small business no longer works [best]. This is when restructuring should be considered.
Scientific research shows that one of the key pillars for “Winner” success in business is to have a Fast Decision Structure.
The structure needs to simultaneously support the reduction of bureaucracy, creation of a winning strategy and a high performance culture.
People need to be in positions where they thrive, know their responsibilities, have authority and are held accountable.
The management team needs to focus on setting a strategy and executing it with precision.
You must excel at sharing vital information across the organisation, breaking through silos and cooperating on execution.
Interestingly, the science also reveals you should put your best people closest to the action (in other words, closest to paying customers) – keeping frontline stars in place.
Getting from where you are now to a Fast Decision Structure is never about changing a few titles and/or people. It involves going deeper. Looking into the functions that your business needs to perform to excel at its strategy; and then crafting precise roles, authorities, reporting lines and strategic leadership system.
If you’d like to discuss a method to achieve this, please let us know.
In that video you just watched, we mentioned some research.
If you’d like the references, simply head on in to the Munro’s Business Academy and you can find them on the Reference page.
If leaders aren’t equipped to be the best leaders, then you’ll find both their team and the board exhibiting lower than needed performance.
Solution
Help leaders be better.
Outcome
Far improved leadership.
video key points
Presented By: Drew Pflaum
video transcript
Growing businesses will have growing numbers of leaders.
In many cases, these leaders are promoted from within the business. They are commonly promoted because of stellar performance. However, a potential flaw with this is that it is the leader’s technical skillset in getting work done that gets them promoted, whereas the skillset they need to perform as a leader is quite different. E.g. the ability to manage, delegate, mentor and inspire.
Some people learn leadership skills through the hard yards of experience, and some really struggle without appropriate education.
Whether your leaders are in, or out of, the boardroom a business seeking growth should be needing its leaders to become the best they can be. Without educating them, that’s a tough ask.
We don’t think leaving it up to leaders to learn to be the best leaders is something that should be left to chance.
Always keeping the financials in mind – i.e. cost and return on investment – leadership enhancement programmes should be incorporated into your business to enhance leadership.
The more targeted and relevant the programmes the better.
Your strategy and applicable 90-day strategic actions should greatly influence what leaders are taught. This is because enhancing your leaders’ skills with a regard to the present strategic actions is making the learning relevant and useful. It’s called Just-In-Time Learning.
Just-In-Time Learning is commonly designed to be cost effective by utilising a combination of group workshops and online learning. When designed and implemented well, your business develops stronger and stronger in-house capabilities, ideal for enhancing business growth.
Boardroom leadership may also be improved with similar learning, and also with the addition of coaching and/or regular participation in business leadership groups.
With these things in mind, we encourage you now to sign up to the Munro’s Business Academy. Also share the link with your leadership team. You and your leaders will gain access to some of the business leadership knowledge we have to share.
In due time, for more tailored learning and capability building for your team, we invite you to book a Get To Know Each Other meeting. We’d be delighted to run through with you what can be done and give you the opportunity to trial it completely Risk-Free.
See the How We Get Started page for more about our risk-free guarantee.
Informed decisions need to be made but you don’t have an accounting system in place to quickly see real-time, accurate, actual and projected cash flows, profit and loss, assets and liabilities.
Solution
Real business-driven accounting.
Outcome
Make better data-driven decisions.
video key points
Presented By: Drew Pflaum
video transcript
As a business owner, have you been tracking your Return on Investment?
Do you know what your business is worth?
Are you making data driven decisions to propel your business forward?
Or, is your accounting just helping you satisfy your tax obligations?
These are very important questions and interestingly, many business owners don’t have the answers, and some have never even considered them.
As a business owner or leader wanting to scale your business, it is very important that you understand your numbers and make informed decisions.
Many businesses begin with an accounting system tailored for tax purposes. In other words, the accounts are prepared not on actual business reality, but based on tax rules. The trouble with this approach, especially when it comes to scaling your business, is that reality and what tax says may be widely different, and if your data is tax-driven, rather than reality-driven, the decisions you make may not lead to optimum results.
Your accounting system is meant to be there to provide insights, and be a tool that helps you unlock your full potential.
In the business world, informed decisions need to be made quickly by accessing real-time, accurate financial information.
So, as you embark on scaling your business, consider moving away from tax driven accounting.
Our specialist advisors have the knowledge and experience to help you understand your numbers and make the change to a data-driven future. You could soon be using various tools, metrics and techniques such as:
…Just to name a few.
With powerful insights and access to information, you could be using benchmarking to compare your performance against competitors.
Or, you could use sensitivity analysis to see what the impact would be if say you increase your prices by 5%.
If you are keen to use accounting to help shape your future and Experience Success, please contact us – after working together, you will understand that accounting is more than reporting what has happened in the past.
To effectively scale, it’s important that you commit to a long-term investment; one you might have kicked down the road in the past – an investment into recruitment, retention and performance.
Solution
Build scalable systems with effective training and clear career progression.
Outcome
Lower recruitment issues and have people operating efficiently over the long-term.
video key points
Presented By: Drew Pflaum
With Thanks To: Ayman Al-Abdullah
video transcript
We’re again going to start a video with a tweet by Ayman Al-Abdullah, now business coach and former CEO of App Sumo – a business he grew from $3million to $80million:
If your company isn’t growing – you have 1 of 2 problems:
1. You don’t have enough leads
2. You have too many leads and can’t handle them all
Sales or Delivery.
Fix one
— Ayman Al-Abdullah 🧱 (@aymanalabdul) July 10, 2023
The fact is, a business could also have both problems, but regardless, they’re both common scaling barriers.
To traverse these scaling barriers, particularly being able to handle more business, your business needs to find a way to keep great talent, recruit great talent and enhance talent.
You’ll most likely need to make a conscious effort to do this.
Keeping great talent means providing clear career progression and upskilling, together with a high trust, high purpose culture.
By keeping great talent you already lower your recruitment issues. The benefit of keeping great talent with clear career progression, upskilling and an attractive culture is it also helps you recruit great talent.
Enhancing talent likewise fits well with the two afore-mentioned goals because one part is upskilling. The other part is having modern documented, but not burdensome, systems and procedures. Getting the working, productive know-how, of your business into documented systems and procedures is a pivotal step in enabling your business to scale. Both from an efficiency point of view but also key people dependency management.
Highlighting these points about what’s required to scale your business probably isn’t Earth shattering and nor do we proclaim it to be. Rather, it’s something we are obligated to address because albeit being fairly well accepted, it’s something commonly put to the side.
Building scalable systems, including winning the war for talent, means finding the time to step back, address root causes of issues and ultimately follow through with commitment and investment.
Don’t hear investment and think exorbitant cost.
Also think about the freed-up time and reduced stress of having a highly capable future business team.
We can work with any business across Australia looking to build and improve their systems to scale from the low millions to tens of millions in revenue. All beginning from a free Get To Know Each Other meeting and risk-free trial of our services. See the How We Get Started page to begin the journey.
Flowing down from the top – CEO/MD to executive team, to managers and then wider team – each person needs to be held accountable and have the guidance to succeed.
Solution
Internal and external coaching.
Outcome
Actually get the right things done.
video key points
Presented By: Drew Pflaum
video transcript
Presuming you’ve crafted a clear winning strategy, designed your organisational structure and roles based on it, then your scale-up challenge relates to implementation. In other words, given your people have a clear understanding of what functions, responsibilities and authorities they have, you now need to hold them accountable.
Holding people accountable to the requisite high standards needed to achieve your strategy does not mean unfair criticism and being mean. Far from it. Holding people accountable means working through what they have already agreed is their responsibility and giving them the necessary feedback so they are informed they are on track or informed about the need for corrective action when they are off track.
For a small business, the culture and process of accountability is usually less formal than larger business. As businesses grow in size, employee count grows and management is delegated further and further away from the direct purview of the owner / CEO / MD. To enable a cohesive business which has many different leaders and managers, you should ensure everyone aligns around accountability standards.
If accountability standards are not uniform across the business, then you invite misalignment of culture, performance appraisal and potentially harmful conflict (whether obvious or hidden).
You’re therefore encouraged as a scaling business leader to reflect upon what are the accountability standards within your business and is everyone acting in unison?
Let us now turn to guidance.
Naturally, when holding people accountable, things will come up from time to time. This is inevitable as not one of us performs 100% all the time. In the moments where we need assistance with staying on track, we need guidance.
Whether, formally or informally, coaching helps guide us.
It’s practically unfeasible to engage a professional coach to guide every member of the business. Accordingly, leaders, managers, supervisors and seniors within your teams should be supported with learning and capability building to enable them to coach others. When you do this, we encourage you to be proactive, committed and open about the journey you are on. About internal coaches learning how to coach, and coachees learning how to take on their guidance. This can promote a trusting, enthusiastic culture of shared learning, accountability and guidance.
At the top of the business usually sits the CEO / MD / business owner. For them, turning to an internal coach is conceivable but often considered unworkable given people in these positions often find themselves unable to be completely open about the business with colleagues. Additionally, colleagues may also see the problems through a similar lens, or miss things due to inattentional blindness. This is why CEOs / MDs / business owners who are scaling businesses get support from external coaches.
Ultimately, a key ingredient for scaling your business is aligned accountability and guidance for all. If you feel these are areas holding your business back from scaling, then speak with us and we’ll design a way to help you resolve this issue.
Are you ready to scale your business?
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Do You Thrive To Learn More About How To Achieve Greater Business Success?
Sign up to our magazine designed specifically for Australian business leaders.